The Bachelor of Science in Business Administration (BSBA) program, major in Marketing Management, through its various fields of specializations guides students to become competent finance, marketing, and human resource professionals. Graduates are also prepared to become successful entrepreneurs and business leaders. Through a competency-based curriculum, students are able to hone basic business skills such as financial analysis, business administration, project management, and product presentation through research and feasibility studies. We help them identify trends and developments in various business industries to prepare them ahead of the real world. We engage in partnerships with industry leaders so they can learn how to work in an actual office setting. We also develop their communication, critical thinking, and problem solving skills. Lastly, but not the least, we teach them the values of resourcefulness, creativity, discipline and teamwork.
Graduates of the Bachelor of Science in Business Administration Major in Marketing Management program may enter a career in finance, sales, marketing, advertising, human resource, and management in general. They may also establish their own businesses and become business leaders.